sunday reading

Although this may seem random, I must first admit that my Advertising class is my absolute FAVORITE this semester. Not only is the class discussion based and led by an incredible professor with lots of professional experience, but we also spend a huge amount of time each week discussing current events in advertising and marketing, and how they reflect brands as well as consumers. Call me a nerd, but I love spending my Sunday mornings scrolling through new campaigns and what people are talking about on AdWeek and AdAge. These are some of my recent favorites.

I am absolutely in love with this campaign by Vera Wang for her Fall 2014 Bridal Collection. I think its so fresh, exciting, and honest that the personality of Vera Wang and her dresses really come out. Not to mention the ever so beautiful Josephine Le Tutour looking radiant per usual.

Not only is this Under Armour "I Will What I Want" Campaign showcasing females, its showcasing ballerinas, a rare occurrence in athletic wear campaigns. And they are getting a ton of positive feedback!

On a totally different note, this Budweiser Ad, "Friends Are Waiting," really tugs on your heart ever so thoughtfully while maintaining a cohesive brand concept centered around "friendship, camaraderie and enjoying great times..."

Well, for those of you still with me, thanks for letting me nerd out a bit and share something that excites me. Have a favorite advertising campaign, old or new? Comment below!